Friday, February 25, 2011

From Prada to Nada


CAST: Camilla Belle, Alexa Vega, April Bowlby, Kuno Becker, Wilmer Valderrama, Nicholas D'Agosto, Adriana Barraza, Karla Souza, Alexis Ayala; DIRECTOR: Angel Garcia; SCREENWRITER: Luis Alfaro, Craig Fernandez, Fina Torres; PRODUCER: Gigi Pritzker, Linda McDonough, Rossana Arau, Gary Gilbert &Lisa Ellzey, EDITOR: Brad Maclaughlin; MUSICAL DIRECTOR/COMPOSER: Daniel Hubbert, Andrea von Foerster, Sebastian Zuleta, Neitor Pereira; CINEMATOGRAPHER: Hector Ortega; DISTRIBUTOR: Lionsgate; GENRE: Comedy, Romance; LOCATION: USA ; RUNNING TIME: 107 minutes

Technical Assessment: 2.5
Moral Assessment: 3
CINEMA Rating: V14


Nora (Camille Belle) and Mary (Alexa) are beautiful, rich, spoiled and pampered. Although their last name is Dominguez, they definitely do not consider themselves Latina and have put no effort to learning their mother’s native tongue. The sisters think they have everything until their father dies and they find themselves penniless and at the mercy of the woman with whom their father had an affair with. The sisters are kicked out of the house and are force to live with their auntie in the poor side of East Los Angeles. At first, they are bemused at the living conditions of the people and look at themselves as a class way above the rest. However, the Latino community is not impressed with the newcomers. Over time, only when the sisters learn to live beyond their designers’ clothes and BMWs and value themselves for the real person inside their hearts and start treating other people as equals do they find true meaning in life.

The movie is a weak spin off on Jane Austen’s “Sense and Sensibility”. Although, there are numerous instances where we find the girls in hilarious situations, the humor fails to deliver a good punch because the storyline is too predictable and the plot takes a long time to make the necessary twist for character redemption. The problem is in the script. The characters are too shallow and empty-headed that by the time they make the transformation, it is a bit too late to be genuine and to elicit sympath. And because the script is flat and the script shallow, you cannot really expect a stellar performance from the lead actors. On the positive side, the movie is cute and adorable production-wise. The movie starts with an interesting and promising premise but fails to deliver a great movie.

There are several good points that the movie emphasizes:

First, we say that material wealth should not be the basis of judging a person. FROM PRADA TO NADA shows this clearly as characters find meaning in life and self-respect not when they were covered with blings, brands and expensive things but when they were stripped of all possessions and began to interact using their hearts.

Second, people are always capable of changing. We can never say that just because a person was born and raised in a certain way, he or she will remain like that for the rest of his or her life. We clearly see how the lead characters made a complete 360 in dealing and respecting people and in discovering their self-worth.

Lastly, success is sometimes handed down the family line, but it is sweeter and more meaningful when it comes hand in hand with perseverance and hard work. People who have invested sweat, talent and determination in their achievements value the fruits and rewards even more.

The movie is not one of the must-see films but for those who would or plan to, there are good lessons to take home afterwards.