CAST: Anne Hathaway, Jake Gyllenhaal, Oliver Platt, Hank Azaria,Judy Greer, Brenna Roth, Gabriel Macht, Jaimie Alexander,George Segal, Katheryn Winnick; DIRECTOR: Edward Zwick; WRITER: Marshall Herskovitz, Charles Randolph; GENRE: Drama; RUNNING TIME: 113 min.
Technical Assessment: 3
Moral Assessment: 2
CINEMA Rating: V 18 (For viewers 18 and above)
Jamie (Jake Gyllenhaal) is a first-class jerk who lost his job as audio equipment salesman when he slept with the boss’ girlfriend. ) Next he works as a pharmaceutical salesman from Ohio with ambitions of hitting the big market in Chicago. If he must flirt with receptionists at doctor’s offices to push his drugs (which include Viagra), he will, and then do more—or worse. He has polished the art of flirting to a high buff, and women fall for his tricks, leading him to feel that he can have any woman he wants. Which is what happens, actually. Except when he meets 26-year-old Maggie Murdoch (Anne Hathaway) who enchants him with her loverly but noncommittal brand of intimacy. Maggie has a reason for not wanting deeper involvement, but she keeps it a secret: she is on the early stages of Parkinson’s disease and shuts herself off from serious relationship as her defense mechanisms. But the two who begin a casual affair grow into wanting a more serious and maybe permanent relationship. Is it love? Or is it simply an addiction for Jamie and morphine for Maggie?
Directed by Edward Zwick, Love and Other Drugs is based on the book “Hard Sell: the Evolution of a Viagra Salesman” by Jamie Reidy. Written by Charles Randolph, Zwick and Marshall Herskovitz for this 20thCentury Fox production, the movie is a cross between a romantic comedy and drama. The genre apparently shifts halfway through the 112-minute film, parallel with the development of the Jamie-Maggie relationship from devil-may-care encounters to careful considerations of an uncertain future. The fast paced story is backed by snappy dialogue and crisp cinematography. Gyllenhaal and Hathaway, who played a couple inBrokeback Mountain, deliver a totally different performance here that demonstrates the level of chemistry they may actually possess, or can manage for the camera.
Love and Other Drugs may be viewed in many ways, depending on which side of the morality fence you’re on. Some people may see its positive message—that commitment is more important than casual sex—but others would say it makes casual sex more enticing than commitment. That’s the conflict in the movie—and the director’s or the writers’ intentions notwithstanding, the movie leaves its resolution to the viewer. It seems convinced about its positive message but it also titillates the viewer first with voyeuristic and vicarious experiences of almost unbridled fornication before it attempts to be heard. In effect it’s saying that true lovedoes come, but only after indulging yourself in false lovemaking. Try telling a child to want yoghurt as the ultimate health food, but don’t give it to him unless he finishes his chocolate cake first. And to the adult it says, “Don’t neglect your vitamins, but first take Viagra.” If only for this movie, CINEMA should create a new rating: PG 18—for mature viewers with parental guidance.
